iBreastfeed. Get over it! NHS Hull wants to change people’s attitudes to breast feeding in public places and in particular to give new mothers the confidence to do so with fear of adverse reaction. The brief was to produce a quirky viral campaign. We used vfx to exaggerate the reaction of the babies in this role reversal.

NHS Hull also launched a website with the specific aim of discouraging children and teenagers from taking up smoking. Eon Media produced a number of web videos with content specifically aimed at children but with sections that also offer advice to parents and teachers on how to handle this issue better. The videos also feature interviews with young people who don’t smoke.

The project was managed by Styletech Solutions.

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